Brand film produced to reach a market of commercial flyers who possess the means to own an aircraft. Within a few months of release, the PC-12 sold out of production through the following year.
Advertising campaign, air-to-air photography and a Richard Serra-inspired brand exhibit introducing the Legacy biz jet to the United States market.
To launch Embraer’s 190 commercial aircraft, a full-scale mockup of the fuselage was encased in a custom-designed 18-wheel trailer rig for a 12-city tour to the headquarters of No. America’s leading air carriers, culminating at the U.S. Capitol.